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Here's What Your Dental Practice's Website Should Include

Is your dental practice’s website mobile responsive? Does it feature a call to action? Keith Washington is the vice president of products at Prosites, Inc. In this clip, Washington explains what your practice’s website should include if you want to keep your dental patients engaged.
DMD Staff
PUBLISHED: Wednesday, May 24, 2017


Is your dental practice’s website mobile responsive? Does it feature a call to action? Keith Washington is the vice president of products at Prosites, Inc. In this clip, Washington explains what your practice’s website should include if you want to keep your dental patients engaged.
 
Interview Transcript (Modified for Readability)
 
“What’s important for a website? First of all, it’s the digital face of your organization, so, it’s got to reflect your brand, and it’s got to reflect who you are as a practice. So, it’s got to have a compelling design, it has to have content that people really want to go look at. No one actually goes anymore and says ‘I’m looking for Doctor Jones.’ They’re looking for a specific specialty, so you should have content that helps them find your website. So, most important for a website is being able to be found.

Some other components, it’s got to be responsive, meaning that most people are going to look on a mobile site, so you should be able to have a website that’s easily understood and read on a mobile site. Then you have to have a call to action, whether it’s a form, to call a phone number, or some way for a person to be able reach out to you, even when it comes to setting up an appointment.”
 
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