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Have Your Dental Patients Keep Coming Back

Blair Drenner, vice president of strategic business development at eRelevance Corporation, explains how to make sure your dental patients receive your message and keep coming back for more.
DMD Staff
PUBLISHED: Wednesday, February 22, 2017
 

Blair Drenner, vice president of strategic business development at eRelevance Corporation, explains how to make sure your dental patients receive your message and keep coming back for more.

Interview Transcript (slightly modified for readability)
 
“Keeping your patients coming back is crucial. We have a marketing rule of 7 in the business world that says that you have to touch someone on an average of 7 times for them to receive your message. So, a consistent and very frequent messaging to them around what new things you’re doing, reminding them of the benefits of consistent healthcare and preventative healthcare around the dentist offerings. Also, I believe strongly in promoting things as cross-promotional items that make sure that your customers are coming in and being exposed to new types of procedures.” 


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