Connect With Us:
Facebook Twitter LinkedIn

Are Your Dental Practice's Marketing Efforts Paying Off?

Do you feel like you’re paying too much in acquisition costs to bring in new patients and retain old patients in your dental practice? You might be, but you won’t know for sure unless you’re tracking your return on investment, says Blair Drenner, vice president of strategic business development at eRelevance Corporation. In this clip, he explains where your efforts should be focused and how you should be tracking them.
DMD Staff
PUBLISHED: Tuesday, March 7, 2017


Do you feel like you’re paying too much in acquisition costs to bring in new patients and retain old patients in your dental practice? You might be, but you won’t know for sure unless you’re tracking your return on investment, says Blair Drenner, vice president of strategic business development at eRelevance Corporation. In this clip, he explains where your efforts should be focused and how you should be tracking them.
 
Interview Transcript (slightly modified for readability)
 
“The absolute, number-one key in reducing acquisition cost is first of all, you have to measure the amount that you’re spending on acquisition both for your new customers and your existing. It’s crucial to understand what’s going in and what you’re receiving back in every single different dimension of what you’re spending on in your marketing realm, whether it be websites, SEO, pay-per-click, or your customer marketing.
 
RELATED: More Advice from Blair Drenner
 
· Fix Your Marketing Message to Keep Dental Patients Engaged
 
· Have Your Dental Patients Keep Coming Back
 
· Why Dentists Should Be Doing Elective-Pay Procedures
 
The second is understanding the roadmap of how to decrease acquisition costs by removing focus from driving new patients in the door and quickly getting to the point of driving repeat business through customer marketing. It’s far less expensive to drive repeat business through loyalty programs and repeat business through your existing clients than it is to go try and get new ones.
 
We find that once you’re at 1,000 patients in your database, you can cultivate a huge, growing practice just with that repeat business.”
 
Discover more Dentist’s Money Digest Videos here.


$vacMongoViewPlus$ $vAR$
Dentist's Money Digest
Partner Websites
MJH Associates
American Journal of Managed Care
ContagionLive
Contemporary Clinic
Cure
Cure Connections
Cure Hepatitis C
HRA
MD Magazine
ONCLive
OTCGuide
Pharmacy Times
Specialty Pharmacy Times
Rare Disease Report
Targeted Oncology
Resources
About Us
Careers
Press Release
Privacy
Terms & Conditions
Intellisphere, LLC
2 Clarke Drive
Suite 100
Cranbury, NJ 08512
P: 609-716-7777
F: 609-257-0701

Copyright Dentist's Money Digest 2019
Intellisphere, LLC. All Rights Reserved.