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A Reading List for Entrepreneurial Dentists
Yes, dentists need to read major clinical publications in order to keep their practice up to par. But what about business journals? Entrepreneurial dentists need to feed their minds by reading about business, says Robert Pick, D.D.S., M.S. and principal of Progressive Periodontics & Implants. In this clip, Pick describes what dentists should be reading in order to keep their practices growing.
Yes, dentists need to read major clinical publications in order to keep their practice up to par. But what about business journals? Entrepreneurial dentists need to feed their minds by reading about business, says Robert Pick, D.D.S., M.S. and principal of Progressive Periodontics & Implants. In this clip, Pick describes what dentists should be reading in order to keep their practices growing.
Interview Transcript (Modified for Readability)
“My lecture today was [titled] Powerful Secrets. Somewhere in the middle, a slide comes up, ‘Here’s what most dentists read’ It’s Dentistry Today, Dental Economics, The Journal of the American Dental Association, The International Journal of Periodontics and Restorative Dentistry. And that’s great. You have to keep up with that.
But we’re running a business today. And there’s business journals and motivational journals that also have to be read. I believe Harvard Business Review is absolutely fantastic. Right below that, Success. Success Magazine is absolutely amazing, you will never be disappointed. Every one of my team members gets it. I bought it for them as an annual subscription.
RELATED: More Advice from Robert Pick, D.D.S.
· Why You Should Take Criticism from Your Dental Team
· Why Your Dental Practice Needs a Unique Selling Proposition
· Delegate Responsibility of Your Dental Practice’s Social Media
Below Success, Money. And it goes from there. There’s Entrepreneur, Fast Company. These business journals, if you read them, you’re going to gain a lot just by reading it. And your whole practice elevates.”
