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Why Classic Conversion Rate Optimization Doesn't Work for Dentists

Think twice before you go to calculate your conversion rate, for dentists this isn't the greatest statistic to rely on.
Naren Arulrajah
PUBLISHED: Monday, August 5, 2019

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Your conversion rate isn't an indicator on your bottom line, at least, not in the direct you might be thinking.

The most common misconception about conversion rates is that they reflect income generated. You have probably seen the often-quoted statistic that a 2.35conversion rate is average. If 1,000 people visit your website, then you might expect it to bring in 23 or 24 new patients. Arulrajah, President and CEO of Ekwa provides comprehensive marketing solutions for busy dentists, with a team of more than 180 full time professionals, providing web design, hosting, content creation, social media, reputation management, SEO, and more. If you’re looking for ways to boost your marketing results, call 855-598-3320 for a free strategy session with Naren. 

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