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The 7 Things Patients Want in a Dentist

Understanding what motivates consumers in the competitive dental industry is a top concern for practice owners, who rely on new and returning patients to survive. With all the options available in states like California, Texas and New York, practicing dentists in areas with high concentrations of dental care providers would be wise to practice some active listening. Continue below to find out how to be the perfect dentist in the eyes of patients.
Mary Ellen Cagnassola
PUBLISHED: Thursday, July 13, 2017

6. 
Visibility
 
Dentists used to rely on local papers and publications to get their brands out to the community. In the digital era, this is no longer effective for getting eyes on your practice. Insurance lists, online directories, review sites, online dental referral companies and social media all have a bigger draw than any of the few print sources left.
 
Try the following to increase your visibility.
 
  • Optimize your site for SEO and mobile search.
  • Standardize your directory listings for optimal SEO.
  • Put your brand on Yelp and Facebook, as well as social media. The digital era is a visual one, so give some thought to aesthetics.
  • Be active online.
 


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